ÀLAMAIN exists to celebrate craftsmanship and inspire creativity.
It offers style-led sewing patterns and curated fabrics for makers who care as much about the process as they do the outcome, and who find joy in expressing themselves through the way they dress.
Why I started Àlamain
After years of working in the luxury fashion industry, I was struck by two things: the incredible skill and passion that go into making clothes, and the waste and disconnection that define much of fashion today.
I came to believe that the more we understand the craft behind our clothes, the more we value them. Sewing your own garments invites you to slow down, learn, and appreciate every detail. You will create pieces you’ll wear longer, love more, and truly make your own.
Àlamain is my way of sharing that belief by offering modern, considered designs that invite playful styling, thoughtful making, and long-term wear.
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Alexia
Behind the brand
Alexia Quenard studied Fashion Design and Pattern Cutting at ESMOD Lyon before working in product development for several luxury brands in London. Her hands-on approach has led her to collaborate closely with ateliers, suppliers, and makers around the world.
With a deep respect for traditional craft and a love of learning, Alexia is passionate about bringing the value of textiles and the joy of making to a wider audience.